media buying

To ensure your organisation’s marketing and communications needs are fully integrated, Mitara offers a full service media planning and buying agency to deliver both offline and online media. We can not only create your marketing plan, design the collateral and generate PR, but also drive your media presence.

We are committed to superior performance, personal service and attention to detail at each stage of the media process including strategy, negotiation and return on investment (ROI). No other media agency in Queensland can equal the performance of Mitara’s Media Buying partner, which offers:

Intellectual Performance – Strategically based, creative media thinking that is beyond the expected

Negotiation Performance – Better buying, short and long term, with a win-win philosophy

ROI Performance – History of long-term relationships with major advertisers

Service Performance – History of client satisfaction and total commitment to client needs.

• General media information and advice, for example, available media, by market, etc
• Media research and analysis such as readership/audience data, media consumption habits, etc
• General consumer and target audience specific behavioural and attitudinal research
• Media/Communications strategy, campaign planning and implementation
• Main media negotiations and day-to-day buying/ad placement including recruitment
• Search, display and social media planning and implementation
• Media space/airtime contract negotiation and management
• Campaign monitoring and post analysis, for instance, TV actual Vs planned audience delivery
• Credit insurance, invoicing, debtor management, media creditor account reconciliation and    payment
• Access to full suite of Aegis back end services, including:
  - $1.3billion Aegis group base rates
  - BCC media and accounting systems
  - All latest industry media research including Morgan, Nielsen, etc.
  - Aegis Knowledge Centre eg. daily news updates, research library etc
  - Specialist divisions eg. Brand Activation, Direct Response etc.